Empowering Growth Across Markets.
We help overseas SMEs, brands, franchisors, and investors understand, enter, and grow in the Philippine market, and help Philippine brands scale nationwide and abroad.
- 01Explore.Understand the market and find the right partners.
- 02Establish.Set up the business and build the franchise foundation.
- 03Expand.Build the brand, grow the network, and enter new markets.
Bringing brands in. Taking brands further.
Our core is inbound market entry into the Philippines and the domestic expansion of Philippine brands.
International brands, franchisors, SMEs, and investors come to us to explore, establish, and expand in the Philippines. Local brands come to us to scale across Metro Manila and key regional growth areas.
We also support cross-border expansion, helping Philippine and international brands enter international markets through our global partner network.
A market built for growth
A large, young consumer market. The Philippines has about 117.7 million people, a median age of 26.6, and 56% of the population in urban areas.
A growing franchise industry. The Philippine Franchise Association projects 6% to 7% industry growth in 2026, after 8% to 10% growth in 2025.
Open to international brands. Franchise Asia Philippines 2026 was expected to feature more than 1,000 brands, close to one-fifth of them from international markets.
Growth beyond Metro Manila. Key regional growth areas across Luzon, Visayas, and Mindanao give brands room to scale after their first market.
Sources: Worldometer (2026 population data); Philippine Franchise Association statements reported by Context.ph and BusinessWorld, April 2026.
One partner, from entry to expansion
One partner from entry to expansion
We cover the full journey, from market research and business matching to set-up, franchise development, and brand and franchise marketing.
Franchise expertise at the core
Our team is led by a Certified Franchise Executive (CFE) with over 30 years in franchising, including international franchise expansion for Potato Corner and Avocadoria.
Global reach
Our partner network in international markets helps our clients' brands grow beyond the Philippines.
A ready franchise ecosystem
Accredited legal, accounting and tax, digital marketing, ERP, supply chain, and service partners help brands launch and operate faster.
Commercial-first
We start with the opportunity and the right market relationships, then coordinate the requirements to establish and grow the business.
Meet the team behind InPhil
More than 65 years of combined experience across franchising, joint ventures, and brand marketing.
About us →Is your brand ready for the next market?
Take the Franchise Readiness Assessment or the Market Entry Assessment, then book a free discovery session with our team.
Start an assessmentJoin the Business Matching Network
Distributors, franchisees, JV partners, and investors: apply to be matched with brands entering or expanding in the Philippines.
Apply to the network